If a women wants to attract a man, ditch the Chanel No. 5

In a large percentage of animals, females are only fertile during a brief period of time surrounding ovulation. For the males of these species, this period promotes mating behavior. There is evidence that shows that males can actually smell when a female is ovulating. Recent studies indicate that the olfactory sense may play a large role in human attraction and mating also.

The researchers performed two separate but related experiments. In the first scenario, the scientists gave four women plain, white T-shirts. The women wore the shirts when they slept over three days during ovulation or late follicular phase. Five days later, the women again wore T-shirts for three days when they slept during the luteal phase, which is far from ovulation. At the end of every night sleep the shirts were collected and put in bags separately then frozen.

In the second experiment, the scientists added an extra variable: fresh T-shirts that hadn’t been worn by anyone, which were also placed in bags.

The researchers asked dozens of men to stick their noses into the bags. As the men sniffed the shirts, scientists sampled the participants’ saliva, which was used to measure testosterone. Men who smelled the shirts of ovulating women in the first experiment had, on average, testosterone levels that were 37 percent higher than the men who smelled the shirts of non-ovulating women. For the second experiment, the testosterone levels of the men who smelled the T-shirts of ovulating women were, on average, 15 percent higher than men who sniffed the two other T-shirt samples.
(Psycological Science)

  

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