A new ad campaign try’s to tell viewers fructose is not different from other sugars. Well this couldn’t be further from the truth. In fact, We’ve known for decades fructose is metabolized completely differently from other sugars and has a whole host of side effects. And the studies keep coming.

Overweight study participants showed more evidence of insulin resistance and other risk factors for heart disease and diabetes when 25 percent of their calories came from fructose-sweetened beverages instead of glucose-sweetened beverages.

A study looked at 32 overweight or obese men and women. Over a 10-week period, they drank either glucose or fructose sweetened beverages totaling 25 percent of their daily calorie intake.

Both the groups gained weight during the trial, but imaging studies revealed that the fructose-consuming group gained more of the dangerous belly fat that has been linked to a higher risk for heart attack and stroke. The fructose group also had higher total cholesterol and LDL (“bad”) cholesterol, and greater insulin resistance. Mercola.com

Russ Bianchi, a pharmacologist and toxicologist, explains: “there is no safe form of fructose available from any source, unless already existing in an unprocessed apple or other piece of fruit. The science is known and epidemiologically proven”.

If you follow the obesity epidemic in the U.S., you’ll find that Americans are eating less fat. In 1965 men ate an average of 139 grams and women 83 grams of fat per day. In 1995 men ate 101 grams and women ate 65 grams of fat per day. With the way fat has been demonized over the last four decades, you’d expect an increase in fat consumption to be the main cause of the obesity epidemic, yet it’s not.

What does mirror the increase in fat Americans is the consumption pattern of HFCS. Between the years of 1970 and 1990, HFCS consumption increased 1,000 percent, and today represents 40 percent of the sweeteners added to foods and beverages. It is the sole caloric sweetener in soft drinks in the United States. Is it any wonder why obesity is an epidemic? One of the main ingredients in our food supply not only converts to fat when we consume it, it facilitates fat storage. And Americans as a whole are eating more and more and more.