As unbelievabl as it sounds, Coca Cola plans on launching a new version of diet coke in the spring of 2007.? It will be fortified with vitamins and minerals.? According to a cnnmoney.com article, this will be the first nutrient enhanced carbonated soda to be offered by a major brand.
This “enhanced” version of diet coke is undoubtedly due to Diet Coke’s lagging sales.? With all the energy drinks, teas, etc. out there, diet coke has nowhere to go but down.
